American Family Insurance Amphitheater Seating Map

The 23,000-seat American Family Insurance Amphitheater hosts the music industry’s hottest stars during Summerfest. Providing excellent sound, lighting and large video screens, every seat in the house gives fans an unforgettable live music experience.

View a PDF of the venue and use the section, row and seat information on your ticket to identify your location.

Sections Floor, 100s, and 200s are reserved seating under the roofline. The 300 section consists of Bench or Bleacher seats that are not under the roofline. They are usually reserved and do not have seatbacks or armrests. 

L.L.Bean Lawn tickets are always General Admission seating on the grass at the back of the venue. Although L.L.Bean Lawn tickets display a section, row and seat number this information is strictly for inventory tracking purposes; holders of L.L.Bean Lawn tickets may sit wherever they please on the grass. L.L.Bean Lawn is not under the roofline.