Fans enjoying a show at the American Family Insurance Amphitheater

Where to Buy Tickets

The 23,000-seat American Family Insurance Amphitheater hosts the music industry’s hottest stars. Providing excellent sound, lighting and large video screens, every seat in the house gives fans an unforgettable live music experience 

There are several ticket resellers and secondary markets selling tickets to our events. Ticket resellers often try to mimic our website to appear legitimate. If you have any questions regarding the legitimacy of the secondary outlet selling tickets to our shows, please call our box office directly at 1.414.273.2600. If you are interested in an event that has already sold out, please sign up to our emails and follow us on social media – we will announce any releases through those channels. Do not buy from a third party or ticket scalping company. 


Buy Online

Order By Phone


Tickets can be purchased at the American Family Insurance Amphitheater Box Office in person.

At the Box Office

  • Select hours on announced on-sale dates
  • All events are rain or shine.
  • Ticket sales are final; no refunds or exchanges are allowed.
  • Published ticket prices do not include Ticketmaster convenience fees.
  • For information about ordering Accessible tickets for persons with disabilities, please visit the Accessibility section below.

Payment Options

  • Credit cards: Visa, MasterCard, American Express, Discover

PLEASE NOTE: We are a cashless venue, no cash will be accepted at the box offices or on the grounds. Reverse cash machines will be available. Visa, MasterCard, American Express and Discover cards can be accepted for the purchase of hard tickets only.

Not Accepted

Personal checks, money orders, cashier's checks, foreign currency, Ticketmaster gift cards, or any other gift cards for ticket purchases.

Accessible Seating

Tickets for accessible seating including, but not limited to, people who use wheelchairs, are blind or visually impaired and who are deaf or hard-of-hearing can be purchased by contacting the Box Office at 1.414.273.2600 (voice/TTY). Online ordering of accessible seating is also available through Ticketmaster.

Please note, for each ticket for a wheelchair space purchased by a disabled individual or another person at his or her request, three additional tickets for seats in the same row and contiguous with the wheelchair space shall be made available for purchase (provided they are available at time of purchase). will provide a folding chair as the companion seats in wheelchair accessible reserved seating areas.

Do children require a ticket to gain admittance to the American Family Insurance Amphitheater?

All children ages 3 and older require a ticket to gain admittance to the American Family Insurance Amphitheater. Children two years of age and younger are not required to have a ticket, but they MUST be seated on a parent or guardian's lap. Strollers are not allowed in the Amphitheater. We strongly recommend parents provide hearing and eye protection for their children. If you have specific questions regarding Amphitheater shows, please call our box office directly at 1.414.273.2600.

Lottery System

The Box Office has implemented a random number distribution system also known as a lottery. This procedure will determine a ticket purchaser's place in line. The lottery system will be in effect for all major events during the concert season. The day a show is scheduled to go on sale to the general public, wristbands bearing consecutive numbers will be distributed to persons waiting at the Box Office beginning one hour prior to the scheduled on-sale time. Wristbands will be distributed until at least a half-hour prior to the on-sale time. The cut off time for wristband distribution will be determined by MWF management. Anyone arriving after numbered wristband distribution has been concluded will be directed to the end of the line. Receiving a numbered wristband does not guarantee a ticket, only a place in line. The Box Office reserves the right to suspend random number distribution at any time and Milwaukee World Festival, Inc. does not assume responsibility for any unforeseen technical difficulties.

American Family Insurance Amphitheater Policies

The American Family Insurance Amphitheater strongly urges patrons to avoid purchasing tickets on the street or online from "scalpers" or any unauthorized ticket brokers as tickets may be counterfeit. For your own protection, tickets should only be purchased from authorized sources.

Authorized Ticket Agents & Ticket Reselling

Authorized American Family Insurance Amphitheater tickets can only be purchased through:

  • Artist fan clubs, local radio station pre-sales, and official tour sponsor ticket offers
  • Box Office

If you purchased tickets through any other resource, they could possibly be stolen, counterfeit or invalid, and therefore may not be honored. The resale of event tickets is not permitted on the festival grounds. Anyone attempting to sell tickets at any price, or interfering with the business operations of the Box Office or prospective Box Office customers will be asked to leave the premises. Milwaukee World Festival, Inc., reserves the right to eject any person violating any law or policy or whose conduct is deemed offensive by management.

Notice to Secondary Market Ticket Purchasers for all American Family Insurance Amphitheater Tickets

Notice to Secondary Market Ticket Purchasers for all American Family Insurance Amphitheater Tickets Milwaukee World Festival, Inc. (MWF) strongly urges patrons to avoid purchasing tickets from secondary markets. Secondary markets include individuals selling tickets on the street, professional ticket brokers/companies and internet ticket resale sites. The only MWF authorized secondary market is Ticketmaster's Ticket Exchange system located at MWF is only responsible to the original purchaser of the concert tickets as we only have a record of the sale to the original purchaser. Ticket problems for all secondary market ticket purchasers cannot be researched to establish the validity of the tickets. Therefore, if you are being denied admission because your secondary market ticket is invalid, we may not be able to assist you. If you are having ticketing issues with secondary market tickets, we will attempt to assist you AFTER the headliner begins their performance. If at that time the original purchaser has not used their tickets, we may allow you access provided you agree to leave the seats, and possibly the Pavilion, should the original purchaser arrive at a later time. Your tickets may be labeled on the back with "2nd" as an indication to the ushers that your tickets do not have first rights to the seats. If the tickets have already been used, there is nothing more that can be done by Box Office personnel. We are not able to control ticketing issues that occur outside of our Ticketmaster system. Please be advised that most venues would not offer you any assistance with secondary tickets. We are sorry for your inconvenience and encourage you to avoid the secondary market in the future. This is for your protection.