Building The Future
The Capital Campaign for the American Family Insurance Amphitheater
As a non-profit organization, Milwaukee World Festival, Inc. (MWF) partners with strong corporate and community supporters in order to develop one of Milwaukee’s most important community assets - Henry Maier Festival Park. The American Family Insurance Amphitheater represents the largest and most visible venue at the park and the one which hosts legendary stars like the Rolling Stones, Paul McCartney, Lady Gaga and Bruno Mars. Our vision represents the strategic growth of an iconic outdoor music venue for the next generation of music fans.
As part of this $51.3MM project, MWF has created a new group of festival supporters who value Summerfest and its incredible contribution to the economic growth and culture of our community. As a supporter of the campaign, you will gain access to the ultimate concert experience, including access to concert tickets, hospitality and more.
Join us in transforming a venue beloved by fans and performers while supporting enhancements to a world-renowned music festival. Please contact Todd Melcher for more information.
A portion of your contribution may be a tax-deductible contribution to Milwaukee World Festival, Inc., a 501(c)(3) non-profit organization. Please consult your tax professional.
Donor Benefits
- Access to Purchase Concert Tickets
- Summerfest Parking
- Early Concert Announcements
- VIP Entrance to Summerfest
- Summerfest Perks
- Acknowledgement
Legacy Club
T&M Partners & Kelben Foundation
Rite-Hite Corporation
Continental Properties
Eppstein Uhen Architects
KAPCO, Inc.
Kathy & Tom Hauske
Molly & David Fritz
The Muth Family
Airsan Corporation
All Points
Arena Event Services
BAIRD
Basic Metals, Inc.
Briggs & Stratton
David & Lori Nicholas
Domino's Milwaukee
Eric & Carrie Goetsch
F Street Investments
First American Title Insurance Company
Fiserv
Generac Power Systems
The Golinvaux Family
J Jeffers & Co.
John & Bonnie Meerschaert
Johnsonville
The Lautz Family
MGS Mfg. Group, Inc.
Michael & Monica Jurken
Mike & Lynn Giffhorn
Milwaukee Admirals Hockey Club
Operose Advisors
Potawatomi Hotel & Casino
PS Capital Partners, LLC
QUAD
Randy & Hope Groth
Sadoff Family Foundation
Scott & Mary Anne Revolinski
Sarah & Steve Zimmerman
Scott & Mary Ellen Stanek
Taylor Made Express
and many anonymous donors
Founder's Club
A.L Schutman, LLC
All County Electric Supply, Inc.
ALLCON, LLC.
Andrew & Ashley Haag
Andy Nunemaker
A.O. Smith Corporation
Arteaga Construction, Inc.
Aurora Health
Bay View Industries
Bob & Linda Davis
Brehmer Agency
Brian and Sharon Maney
Cary, Inc.
Catherine & Tim Mattke
Charlie Groeschell
Clearwing Productions
CSE Construction
Dana Investment Advisors, Inc.
The David Gruber Family
David & Julia Uilein
The Donald St. George Family
Dr. Ronald and Mrs. Carrie Nellen
Eddie Sisulak
Pam Caulfield
Elevated Identity
Enerpac Tool Group
FHK Insurance
The Firm Consulting
Gentian Financial
Great Midwest Bank
Green Bay Packaging - Baird Display Division
Greenfield Rehabilitation Agency
Greg & Lisa Wesley
Healthfuse, LLC
The Heitz Family
The Holloway Family
Horkan Mortgage Team
Hunzinger Construction Company
Husch Blackwell, LLP
Jay & Sara Schwister
Jim and Faye Fowler
Joe & Renee Paukner
John & Lori Hoch
Kathy & Greg Gebel
Kevan & Marilyn Leedle
Klatt Equipment
Klein Development
Koss Corporation
Mark Witt
Matt & Alicia Cooper
The Merco Group, Inc.
Michael Best & Friedrich, LLP
Michels Corporation
Michelle (Micky) Wilson
Mike & Paula Kenney
Milwaukee Electric Tool
Minor’s Garden Center
Nancy & Mike Roos
The Oechsner Family
Patrick W. Schmidt & Dewey J. Caton
Pepsi Co Foodservice Central Division
Potawatomi Hotel & Casino
RBC Wealth Management
Redline Plastics, LLC.
Revcor
Rick Rosmann
Risetech Partners
RPB CPAs
The Schmus Family
Small World Children's Dentistry
Metropolis
Stephanie Murphy, DDS
Steven B & Sini Goodman
Sullivan Precision Plate
Sunset Grill Pewaukee Lake
Susan M. Chmiel, DDS
Tang DDS Family
Thomson Realty of WI
Tim & Kay Sullivan
Todd A. Pfander
Ticketmaster
Tom Jocz
Tom & Anne Snieg
TSMGI
T-Mobile
TTI
Warren & Ann Pierson
Waste Management
We Energies
Wire & Vice
The Wisconsin Club
Wisconsin Hard Money
ZBWisco, Inc.
Zizzo’s Trucking Co., Inc.
Zurn
and many anonymous donors
THE NEW AMERICAN FAMILY INSURANCE AMPHITHEATER
The new American Family Insurance Amphitheater features a new seating bowl configuration and raised stage to allow for better sightlines, enhanced accessibility, expanded concourses, new video screens, reimagined food and beverage operations, new VIP hospitality areas, additional restrooms, and much more.
- Phase 1: Construction was completed for Summerfest 2019. Crews successfully raised the roof of the American Family Insurance Amphitheater to almost twice the height of the current roof, from 39 feet to 65 feet! See the timelapse video and learn more about the lift here. The backstage building was also be rebuilt, offering new artist amenities.
- Phase 2: The second phase of work completed in 2020 included:
- New concourses with spectacular views of the city and Lake Michigan
- New seating bowl with improved sightlines
- More bathrooms – specifically doubling the number of women’s
- One-of-a-kind hospitality offerings creating a VIP experience
- Accessibility improvements
- Private VIP areas featuring bars, lounge areas, and restroom access