Building The Future

The Capital Campaign for the American Family Insurance Amphitheater

As a non-profit organization, Milwaukee World Festival, Inc. (MWF) partners with strong corporate and community supporters in order to develop one of Milwaukee’s most important community assets - Henry Maier Festival Park.  The American Family Insurance Amphitheater represents the largest and most visible venue at the park and the one which hosts legendary stars like the Rolling Stones, Paul McCartney, Lady Gaga and Bruno Mars.  Our vision represents the strategic growth of an iconic outdoor music venue for the next generation of music fans. 

As part of this $53MM project, MWF has created a new group of festival supporters who value Summerfest and its incredible contribution to the economic growth and culture of our community. As a supporter of the campaign, you will gain access to the ultimate concert experience, including access to concert tickets, hospitality and more. 

Join us in transforming a venue beloved by fans and performers while supporting enhancements to a world-renowned music festival. Please contact Todd Melcher for more information.

A portion of your contribution may be a tax-deductible contribution to Milwaukee World Festival, Inc., a 501(c)(3) non-profit organization. Please consult your tax professional.

Donor Benefits

  • Access to Purchase Concert Tickets
  • Summerfest Parking
  • Early Concert Announcements
  • VIP Entrance to Summerfest
  • Summerfest Perks
  • Acknowledgement

2020 Club

American Family Insurance
T&M Partners & Kelben Foundation
Rite-Hite Corporation

Associated Bank
Blizzard Lighting, LLC.
Bradley Corporation
Clearwing Productions
Continental Properties
Domino's Milwaukee
Eppstein Uhen Architects
First American Title Insurance Company, National Commercial Service
Gateway Plastics, Inc.
KAPCO, Inc. 
Mike & Lynn Giffhorn
Silver IP 
Zurn, a Rexnord Company

Airsan Corporation
Arena Event Services
Basic Metals, Inc.
Briggs & Stratton Corporation
Charcoal Grill Restaurants
David & Lori Nicholas
Eric & Carrie Goetsch
Hammes Company, LLC. 
John & Bonnie Meerschaert
Milwaukee Admirals Hockey Club
Milwaukee Electronics Corp.
Randy & Hope Groth
Scott & Mary Anne Revolinski
Scott & Michele Welsh
Sarah & Steve Zimmerman
Taylor Made Express
The Westin Milwaukee & Milwaukee Marriott Dwtn.

Founder's Club

The Abraham Family
All County Electric Supply, Inc.
Andrew & Ashley Haag
A.O. Smith Corporation
Arteaga Construction, Inc.
Bernie and Nikki Kook
The Blutstein Family
Brian and Sharon Maney
Cary, Inc.
Catherine & Tim Mattke
David & Julia Uilein
The Domski Family
Dr. Geoffrey Scott and Mrs. Tonya Scott
Dr. Ronald and Mrs. Carrie Nellen
Edward & Pam Caulfield
Enerpac Tool Group
FHK Insurance
Gentian Financial
Great Midwest Bank
Greg & Lisa Wesley
The Heitz Family
Horkan Mortgage Team
House of Harley-Davidson
Hunzinger Construction Company
Intel Corporation
Jeneil Biotech, Inc.
Joe & Renee Paukner
John & Helen Shiely
John & Jane Friesch
John & Lori Hoch
Kathy & Greg Gebel
Klein Development
The Klumb Family
Laughlin Constable, Inc.
Mark & Lorrie Wenzel
Mary Ellen & Scott Stanek
The Merco Group, Inc.
Michels Corporation
Michelle (Micky) Wilson
Mike Roos
Milwaukee Electric Tool
Patrick W. Schmidt & Dewey J. Caton
The Pietila Family
PS Capital Partners, LLC.
RBS Wealth Management
Redline Plastics, LLC.
Re-Lead Consulting
The Schmus Family
Scott & Lindsay Raue
Small World Children's Dentistry
SP Plus
Staff Electric Company, Inc.
Steven B & Sini Goodman
Sullivan Corporation
Susan M. Chmiel, DDS
Tang DDS Family
Technology Resource Advisors, Inc.
Thomson Companies
Todd A. Pfander
Tom & Anne Snieg
Trackside Services, Inc.
Trost Capital, LLC.
We Energies
Wisconsin Club
and many anonymous donors


The new American Family Insurance Amphitheater features a new seating bowl configuration and raised stage to allow for better sightlines, enhanced accessibility, expanded concourses, new video screens, reimagined food and beverage operations, new VIP hospitality areas, additional restrooms, and much more.   

  • Phase 1: Construction was completed for Summerfest 2019. Crews successfully raised the roof of the American Family Insurance Amphitheater to almost twice the height of the current roof, from 39 feet to 65 feet! See the timelapse video and learn more about the lift here. The backstage building was also be rebuilt, offering new artist amenities.
  • Phase 2: The second phase of work completed in 2020 included:
    • New concourses with spectacular views of the city and Lake Michigan
    • New seating bowl with improved sightlines
    • More bathrooms – specifically doubling the number of women’s
    • One-of-a-kind hospitality offerings creating a VIP experience
    • Accessibility improvements
    • Private VIP areas featuring bars, lounge areas, and restroom access


 Improved lighting, technology, and sound quality
 State-of-the-art audiovisual upgrades and new HD video screens
 Roof raised to 65' to accommodate the largest touring productions
 Improved seating and row configurations and ADA accommodations
 Expanded concourse space with views of Lake Michigan and the Milwaukee skyline
 New and improved food and beverage offerings

Donor Benefits

  • Access to Purchase Concert Tickets
  • Summerfest Parking
  • Early Concert Announcements
  • VIP Entrance to Summerfest
  • Summerfest Perks
  • Acknowledgment