About Us

American Family Insurance Amphitheater

Set on the shores of Lake Michigan in downtown Milwaukee, WI with incredible views of the city skyline, the American Family Insurance Amphitheater provides an unparalleled live music experience. The American Family Insurance Amphitheater was originally completed in 1987 and has hosted legendary artists such as The Rolling Stones, Paul McCartney, Lady Gaga, Bruno Mars, Kenny Chesney, Dave Mathews Band, Metallica, Whitney Houston, Tom Petty & the Heartbreakers and Pearl Jam.   The venue is currently undergoing a $53 million-dollar renovation, which will debut in June 2020, transforming the premier music venue into a world-class music experience for both fans and performers.  It will feature enhanced production capabilities, reimagined food and beverage options, increased accessibility, new hospitality and amenities, new seating bowl configuration with improved sightlines, new concourses, and more.  Sign up for updates here.

Interested in our other venues and events?

Milwaukee World Festival, Inc. (MWF) is responsible for planning, promoting and producing Summerfest, The World’s Largest Music Festival,™ as well as a variety of events at the Henry Maier Festival Park, situated on 75 acres along the shores of Lake Michigan in downtown Milwaukee. The property is the setting for a series of events, concerts, and festivals.

BMO Harris Pavilion logo

BMO Harris Pavilion

With Lake Michigan as its backdrop, the BMO Harris Pavilion is home to numerous concerts and special events throughout the year.  The venue can accommodate 5,000 patrons in reserved seating, along with a large general-admission area, and features state-of-the-art production and sound.  Dramatic architecture, including the iconic wave-inspired roof, along with its picturesque setting, create the ideal backdrop for fans to enjoy music in the unique outdoor setting of the BMO Harris Pavilion.  Hosting 11 nights of headliners on an annual basis at Summerfest, the venue has also seen artists like Lorde, Vampire Weekend, Steely Dan, 21 Pilots, and Diana Ross.  Sign up for updates here.

 

Milwaukee World Festival logo

Milwaukee World Festival, Inc.

Milwaukee World Festival, Inc. is an independent, private 501(c)(3) corporation founded in 1965 that produces Summerfest, presented by American Family Insurance, an 11-day festival that generates approximately $186 million in direct and indirect economic impact for the community each year.  Milwaukee World Festival, Inc. also maintains Henry Maier Festival Park, located on 75 acres on the shores of Lake Michigan in Milwaukee, WI.  In addition to Summerfest, Henry Maier Festival Park hosts a variety of ethnic and cultural festivals, concerts, walks, runs, and other special events, attracting nearly 1.3 million people. 

The mission of the organization is to promote an understanding of different ethnic cultures, histories, and traditions of various nationalities, harmony in the community, civic pride and provide a showcase for performing arts, activities, and recreation for the public and employment opportunities for the youth of the community.

     

Summerfest logo

Summerfest presented by American Family Insurance
Following its 1968 debut, Summerfest presented by American Family Insurance has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, hosting the music industry’s hottest stars, emerging talent and local favorites along with approximately 800,000 people from Milwaukee and around the world each year for an unforgettable live music experience. During the festival, the spotlight shines on over 800 acts, over 1,000 performances, 11 stages, delectable food and beverages, and interactive activities, all in a world-class festival setting.