A view of the American Family Insurance Amphitheater Lawn seating

About Us

American Family Insurance Amphitheater

Located in downtown Milwaukee, WI on the lakefront, with incredible views of the city skyline, the American Family Insurance Amphitheater provides an unparalleled live music experience. The American Family Insurance Amphitheater has hosted legendary artists such as The Rolling Stones, Paul McCartney, SZA, Lady Gaga, Bruno Mars, Kenny Chesney, Dave Mathews Band, Metallica, Whitney Houston, Tom Petty & the Heartbreakers and Pearl Jam.  The venue recently completed a $51.3 million-dollar renovation, transforming the premier music venue into a world-class music experience for both fans and performers. For more information follow @AmFamAmp on Facebook, Twitter and Instagram. We can’t wait to share more live concerts and events with you, so sign up for our Insider newsletter to stay in-the-know.

Interested in our other venues and events?

 

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BMO Harris Pavilion

With Lake Michigan as its backdrop, the BMO Pavilion is home to numerous concerts and special events throughout the year.  The venue can accommodate 5,000 patrons in reserved seating, along with a large general-admission area, and features state-of-the-art production and sound.  Dramatic architecture, including the iconic wave-inspired roof, along with its picturesque setting, create the ideal backdrop for fans to enjoy music in the unique outdoor setting of the BMO Pavilion. Sign up for BMO Pavilion updates here.

 

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Milwaukee World Festival, Inc.

Milwaukee World Festival, Inc. is an independent, private 501(c)(3) corporation founded in 1965 that produces Summerfest presented by American Family Insurance, a three-weekend music festival featuring over 600 artists across 12 stages.  Milwaukee World Festival, Inc. also maintains and improves Henry Maier Festival Park, located on 75 acres on the shores of Lake Michigan in Milwaukee, WI.  In addition to Summerfest, Henry Maier Festival Park hosts a variety of ethnic and cultural festivals, concerts, family programming, walks, runs, and other special events.  The mission of the organization is to promote an understanding of different ethnic cultures, the histories and traditions of various nationalities, harmony in the community, civic pride as well as to provide a showcase for performing arts, activities, and recreation for the public and employment opportunities for the youth of the community.

     

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Summerfest presented by American Family Insurance
Summerfest presented by American Family Insurance is one of the most iconic celebrations of music in America, hosting the industry’s biggest acts for an unforgettable live music experience.  Since its inception in 1968, Summerfest continues to distinguish itself as a premier independent national music festival and has developed an unrivaled reputation, consistently featuring hundreds of performances across 12 stages, throughout the permanent 75-acre festival grounds along Lake Michigan. Want more updates about our festival lineup announcements, sign up now!