MWF, Inc. Announces J.Jeffers & Co. as Sponsor with Concert Upgrade

MILWAUKEE, WI (March 21, 2023) – Milwaukee World Festival, Inc. (MWF) officials announced a new multi-year sponsorship agreement with J. Jeffers & Co., a Milwaukee-based real estate development and investment firm.  The sponsorship includes the naming rights of the Jeffers Terrace, a new public VIP premium hospitality area located at the American Family Insurance Amphitheater.  With this new partnership, J. Jeffers & Co. aims to develop an elevated concert experience for concertgoers attending shows at the American Family insurance Amphitheater.

The Jeffers Terrace is located within South Concourse One of the Amphitheater.  It will provide fans who purchase the newly created AMPED UP concert upgrade at the Jeffers Terrace with an exclusive area at the American Family Insurance Amphitheater. 

“Being able to add J. Jeffers & Co. as a new sponsor is significant to our organization.  We want to thank Josh, Megan and the team at J. Jeffers & Co. for their continued commitment to the community with this new sponsorship.  It will allow us to offer our fans a unique concert experience by repurposing an existing area within the American Family Insurance Amphitheater, while continuing to maintain the world-class amenities at Henry Maier Festival Park,” said Don Smiley, CEO of Milwaukee World Festival, Inc.

“When my wife, Megan and I founded J. Jeffers & Co. 11 years ago, our company’s mission was predicated on preserving and reimagining Milwaukee's most iconic buildings, as well as finding ways to enhance the communities within our hometown.  We are honored to extend that commitment to include support of Summerfest, an event that positively impacts the community, along with expanding the amenities within the American Family Insurance Amphitheater,” said Joshua Jeffers, Founder, CEO of J. Jeffers & Co.

The AMPED UP concert upgrade at Jeffers Terrace is on sale now and includes:

  • Private access to the Jeffers’ Terrace hospitality area
  • Three complimentary beverages (beer, wine, cocktails) and dry snacks
  • One-hour early entry through private Club Gate
  • Complimentary parking

To purchase the AMPED UP concert upgrade for concerts throughout the 2023 season including before, during, and after Summerfest, visit for pricing and more information. (Note: concert tickets are sold separately, AMPED UP is a separate event ticket available for purchase).

About Milwaukee World Festival, Inc. 

Milwaukee World Festival, Inc. is an independent, private 501(c)(3) corporation founded in 1965 that produces Summerfest presented by American Family Insurance, a three-weekend music festival featuring over 800 artists across 12 stages.  Milwaukee World Festival, Inc. also maintains and improves Henry Maier Festival Park, located on 75 acres on the shores of Lake Michigan in Milwaukee, WI.  In addition to Summerfest, Henry Maier Festival Park hosts a variety of ethnic and cultural festivals, concerts, walks, runs, and other special events.  The mission of the organization is to promote an understanding of different ethnic cultures, the histories and traditions of various nationalities, harmony in the community, civic pride as well as to provide a showcase for performing arts, activities, and recreation for the public and employment opportunities for the youth of the community. For more details, visit,, Twitter: @Summerfest or Instagram: @Summerfest.